The Arcade is a collection of arcade games created for Coach Japan & North America's Holiday 2017 ad camaign, "Bring on the Joy." The two games–New York Drive and Rainbow Hockey–are fun, nostalgic games designed to drive brand awareness and engangement, highlighting Coach as a gift-giving desitination for the holidays.
The games were available for a limited time on japan.coach.com and physical arcade machines were set up at select Coach stores around Tokyo. In North America, the games could be unlocked via a special Snapcode pin which customers could scan to open the game in the Snapchat app.
As the lead designer, I illustrated and animated all assets for both games and worked closely with the dev team in Japan to bring them to life.
plays per user
conversions to site
Alongside the mobile experience, physical arcade machines were installed at Coach stores in Omotesando, Ginza and Shinjuku as a way to bridge the customer experence from online to offline, ultimately driving traffic to stores.