Advertising Campaign

Tai Pei

Project details

Client

Tai Pei

Role

Lead Designer

Category

Advertising Campaign

Integrated campaign for frozen food brand Tai Pei that won 2nd place in the District-2 2017 National Student Advertising Competition sponsored by the American Advertising Federation. The objective was to help Tai Pei stand out in the frozen aisle and break into a segment of time-starved people who perceive cooking meals as an obstacle: Millennials. Our campaign identifies why Millennials would eat Tai Pei, when a quick and easy meal would fit into their day, and a compelling reason to stock up on Tai Pei, so they’re ready for the next time hunger strikes.

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