Tony Walker & Co
Lead Designer, Project Manager
Mobile app created for Tony Walker & Co, a high-end fashion store in Buffalo, NY. The objective was to increase customer engagement and encourage regular visits to the store. We accomplished this through two central features: New Arrivals and Web Wardrobe. New Arrivals allows users to check back every day to see what's new in the store, giving them a reason to use the app daily. Web Wardrobe allows users to keep a virtual closet which they can share with their favorite stylists, ultimately streamlining and optimizing the shopping experience. Alongside an off-shore development team, I was responsible for all planning, design, deliverables, and promotion.