Tony Walker & Co
Mobile app created for Tony Walker & Co, a high-end fashion store in Buffalo, NY. The objective was to increase customer engagement and encourage frequent visits to the store. We accomplished this through two central features: New Arrivals and Web Wardrobe. New Arrivals allows users to check back every day to see what's new in the store, giving them a reason to use the app daily. Web Wardrobe allows users to keep a virtual closet which they can share with their favorite stylists, ultimately streamlining and optimizing their shopping experience.
Alongside an off-shore development team, I was the sole designer responsible for all research, design, deliverables, testing and marketing collateral.